![]() The Monopoly man has won the hearts of many even though his board game has incited fights at game nights all around the world. Some good examples include KFC’s founder and mascot, The Colonel, who is known the world over and gives the brand a stronger pull towards its Southern roots. They can also help to enhance your brand. Whether your team is a braying blue-tick hound named Smokey or some neon green alien that for some reason joined up with a team whose primary color is red, mascots are an extremely effective way to bring character to your brand and help reflect your values to your customers and followers, thus solidifying the relationship you share with them. They’re great because they use up less space and are subtler than other more aggressive forms of advertising.Īnyone who has been to professional sporting events knows these quite fondly. Even from a young age, we can recognize and even differentiate these types of logos.Īlso known as iconic logos or logomarks, can also be a weapon in your advertising arsenal, no matter the size or following. These are the iconic symbols that you see gracing the advertising landscape all around the world. Now, these are the kinds of logos that believe a picture is bolder and more viral than words. Some of my clients include Chinese names, and you wouldn’t believe how far the attempts are from the actual pronunciation. It may be a hindrance if your name is particularly long or hard to pronounce. It’s great for any small organization that doesn’t have a large following since it’s such a direct connection. What’s great about this time of logo is that your company name is front center, making it easy for anyone to quickly google the name and find your website. This type of logo design is also called logotype. It primarily consists of a font, color, spacing, and arrangement of the name of the company. Wordmarks are a step above Lettermarks in that they are a custom design of the brand name. It’s a great place to start a logo design from. ![]() They are easy to imbed on pages, brochures, magazines, or any other publications materials and will be easily spotted thanks to their bold fonts and simple design. You can see that these logo design not only work in their colored iterations but also in black and white. Whitespace is great for hidden pictures and text, but, as a beginner, we’ll only focus on some of the simpler logos here. These logo design primarily consist of abbreviated company names, represented by letters and symbols, supplemented by colors and some shapes. It will also help you convey to others what you want accurately. Luckily, Fotor is here to help walk you through the steps of logo design that you can be proud of! Because Fotor is a powerful online logo maker! 6 Common Types of Logosįirst, we need to go over the different types of logo design to help break down and figure out which design is best for you. Having a logo is easy, but the designing logo can be a difficult journey, filled with miscommunication, bad artists, and impaired vision. Even businesses as small as one person need a logo because it is an easy way for your current and potential customers to remember who you are. Apple, Tesla, Bank of America, when you imagine any company with any kind of market presence, be it local or international, you will picture its logo.
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